Advocacy is informing and persuading on a topic. Assemble the facts. Find a local example. Connect with audience...both grass root supporters and those in government or administrative office.
Click for slides from United Way's Lindsay Torrico. (2014). Influencing Public Policy: Advocating for a cause. United Way. http://www.slideshare.net/StudentUnitedWay/suwlr-2014-advocating-for-a-cause-lindsay-torrico