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COMM 376: Crisis Communications - Cowden: Home

Course Description

Crisis Communications is a course designed to develop an awareness and an understanding of the principles and communication processes used to respond to a crisis that threatens the image, credibility and/or viability of an organization. Topics include the typologies of a crisis, the stages of a crisis, the process of developing and administering a comprehensive crisis communications plan, the strategies and tactics of messaging and interacting with media and other key publics in a crisis setting, and an examination and critique of case histories of an organization's response to an actual crisis. Learning outcomes for this course are to: 1) develop an awareness and an understanding of the principles and communication processes used to respond to a crisis situation that threatens the image, credibility, and/or viability of an organization; 2) identify and characterize the typologies of a crisis and the chronological stages of a crisis; 3) explore the processes of developing and administering a comprehensive crisis communications plan; 4) develop proficiency in using the strategies and tactics of messaging in a crisis setting; and 5) critically evaluate case histories of organizational responses to actual crises.

Professor & Instruction Librarian

Stacy Voeller
Contact:
LI 118

Office (218) 477-2348
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